New packaging for our wooden glasses

In today's post, we continue to bring you news, this time in the form of packaging. With the new collection, we had already improved the variety of glasses and the price , but we still have much to do, and now it's the packaging's turn.

Last season we shipped your orders in a very simple cardboard box, along with a microfiber pouch for storing and cleaning the lenses. We tried to keep it as simple as possible so as not to detract from the product, but little by little it became too small, and we realized it wasn't reflecting the brand's image. We saw that the first impression of buying Feler glasses didn't match what we wanted to convey, and we finally decided to make a radical change.

Every time someone buys a pair of our wooden glasses , a process begins until they become a #FelerPeople . And we needed them to feel that way from the very first moment. But we couldn't summarize the entire brand in just one idea, so we decided to base it on our four fundamental pillars:

Box 1: ORIGINAL BOX

We'll start at the beginning, as we must, and focus on the origins of Feler Sunglasses. We'll look at the idea, the seed that took root in the desire to create something unique and special.

Box 2: HANDMADE BOX

It's not the wood, it's the way we make it. That's why all our glasses are designed and handcrafted in Spain, one by one, in our workshop.

Box 3: LIVEWELL BOX

All this work is done under the Live Well philosophy, which conveys to us the desire to enjoy life to the fullest and share it with the rest of the world.

Box 4: FROM NATURE BOX

And the last one is dedicated to nature; she is the inspiration that moves us every day and accompanies us in each of our ideas.

But wait! We haven't just changed the boxes.

Now let's go inside. There you'll find a treated cork case, perfect for storing your wooden glasses and protecting them from the elements. And a small microfiber cloth for cleaning the lenses.

As a final touch, our small contribution to the environment. A very special card that we fell in love with the moment we saw it. In it, we welcome you to the #FelerPeople family and suggest a few simple steps to discover why we love it so much:

1. Place the card in a dish of water

2. Water it for 4 days and...

3. Surprise!

What's going on? Find out for yourself and don't forget to share it with us when you've figured it out!

And if you're eager to receive your Feler toys in the new packaging, use the code "NEWPACK20" at checkout and get 20% off! Only until Friday the 14th! ;)